Customer Journey Optimization Manager
Core
Own the performance of the site-centric customer journey on digital tools used by online visitors and offline sales teams to support customer needs and sales outcomes.
Role type
Customer Journey Optimization Manager
Builds
Optimized website flows, digital touchpoints, and lead handover processes for automotive brands
Domain
Automotive / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Website performance analysis, Customer journey mapping, Conversion optimization, Digital analytics, A/B testing, CRM integration, UX principles
Preferred skills
Experience in carmaker industry
Technologies
Dynamic Yield, Optimizely, AB Tasty, Google Optimize
Responsibilities
Define and drive optimization actions on site flows and tools, Improve site level KPIs like funnel conversion and lead capture, Coordinate with Regional Marketing, ICT, and UX teams, Track impact of actions on journey performance
Seniority
Mid-level, hands-on IC
