Digital Marketing Lead
Core
Strategic development and execution of integrated digital marketing initiatives including websites, email, social media, and webinars.
Role type
Lead, Digital Marketing
Builds
Integrated digital marketing campaigns and website content
Domain
Digital Marketing
Deliverable
product features
Required skills
Integrated campaign management, stakeholder alignment, SEO content strategy, workflow platform management, cross-functional collaboration
Preferred skills
Regulated industry experience, digital marketing platforms proficiency, CMS tools, email marketing systems
Responsibilities
Review digital marketing requests and validate scope with stakeholders, support campaign planning and execution, monitor website content for accuracy and SEO optimization, collaborate with business units on digital requirements, identify opportunities to improve customer experiences across digital channels
Seniority
Mid-level Lead
