Growth Lead, Pakistan
Core
Drive user acquisition, engagement, and brand growth for Binance in Pakistan through localized strategies, paid media, influencer partnerships, and offline activations.
Role type
Senior Growth Lead (Regional)
Builds
User acquisition funnels, brand presence, and community growth for a crypto exchange in Pakistan
Domain
Fintech / Cryptocurrency / Pakistan Market
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Omnichannel growth strategy, performance marketing (Meta, Google, TikTok), KOL/influencer management, offline event execution, O2O growth loops, SEO/ASO, funnel analysis, team leadership, data-driven experimentation
Preferred skills
Crypto/blockchain industry experience, Urdu language proficiency
Technologies
Meta Ads, Google Ads, TikTok Ads, SEO tools, ASO tools, Analytics dashboards
Responsibilities
Develop and execute regional growth strategies aligned with global OKRs; Lead localized product campaigns and user lifecycle programs; Optimize paid acquisition across ad networks; Manage KOLs and brand ambassadors; Plan offline activations and community events; Design online-to-offline growth loops; Manage organic growth and referral programs; Localize global campaigns for cultural relevance; Map and optimize the end-to-end user journey; Analyze campaign performance to improve ROI; Experiment with new growth tactics; Build and mentor a local growth team
Seniority
Senior, hands-on IC with team leadership