Marketing Specialist (Email, Reputation & Affiliate)
Core
Owns global email marketing, online reputation management (PR, reviews), and affiliate/publisher partner programs to drive brand consistency and commercial growth for a fintech infrastructure platform.
Role type
Marketing Specialist (Email, Reputation & Affiliate)
Builds
Global email campaigns, review profiles, partner content, and brand visibility across digital channels.
Domain
Fintech / Payments / Financial Infrastructure
Deliverable
product features
Required skills
Email marketing campaign management, Online reputation management, Affiliate program management, Content creation, Data analysis, GDPR compliance, Cross-functional collaboration
Preferred skills
B2B fintech experience, Multi-region operations
Technologies
HubSpot, Salesforce, Braze, Klaviyo, Mailchimp, Brandwatch, Meltwater, Mention, Sprout Social, GA4, Looker Studio
Responsibilities
Own the global email calendar and deploy campaigns; Manage review platforms and monitor brand sentiment; Recruit and manage affiliate/publisher partners; Track KPIs and benchmark against competitors; Collaborate on GTM campaigns and events.
Seniority
Mid-level, hands-on IC