Senior Executive, Digital Marketing (Museum&Attractions)
Core
Lead digital media strategy and performance marketing to acquire, engage, and convert audiences for Marina Bay Sands' properties across paid search, programmatic display, and social channels.
Role type
Senior Executive, Digital Marketing
Builds
Integrated omnichannel campaigns and user journey frameworks for MBS properties
Domain
Hospitality & Tourism (Museum & Attractions)
Required skills
Campaign strategy, stakeholder management, omnichannel planning, paid media execution, agency management, user journey mapping, test-and-learn initiatives, performance optimization, audience segmentation, marketing technology research
Preferred skills
Data-driven decision making, brand safety governance, privacy compliance, cross-channel integration
Technologies
Paid search, programmatic display, paid social, email platforms, marketing technology stack
Responsibilities
Align business objectives and KPIs with internal stakeholders, develop integrated omnichannel plans, execute cross-channel campaigns, manage external agencies, drive test-and-learn initiatives, optimize bids and targeting for performance marketing, conduct market and competitor research
Seniority
Senior, hands-on IC