Lifecycle & Content Manager (f/m/d, Full-time) in Marbella
Core
Own guest communication across the full lifecycle (pre-stay, during, post-stay) to improve clarity, personalization, and retention for a therapeutic fasting and metabolic health clinic.
Role type
Lifecycle & Content Manager
Builds
Personalized email flows, segmented campaigns, educational content, and social media posts for guests and prospective patients.
Domain
Health & Wellness / Therapeutic Fasting / Hospitality
Deliverable
product features
Required skills
CRM lifecycle management, email marketing automation, content strategy, audience segmentation, copywriting, SEO basics, cross-functional collaboration
Preferred skills
Health/wellness industry experience, premium brand experience, multilingual communication (English/Spanish/German/French), travel readiness
Technologies
Email marketing platforms, CRM systems, content management systems
Responsibilities
Build and optimize email flows and campaigns, segment audiences and personalize communication, create and manage educational content, manage day-to-day social media publishing, coordinate with medical teams and external partners
Seniority
Mid-level (4–7+ years experience)
