Performance Marketing Executive
Core
End-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic, Affiliates, and Paid Social channels to drive growth, awareness, engagement, and conversions for a global fashion brand.
Role type
Performance Marketing Executive
Builds
Paid media campaigns and strategies for a global fashion brand
Domain
Fashion / Retail / Digital Marketing
Required skills
Paid Search, Display, Programmatic, Affiliates, Paid Social, A/B testing, budget planning, ROI optimization, keyword research, last & multitouch attribution, data analysis, Google Analytics, Google AdWords, Microsoft tools
Preferred skills
Retail/fashion industry experience, international market expansion experience
Technologies
Google Analytics, Google AdWords, Microsoft tools
Responsibilities
Plan and execute A/B testing, formulate performance marketing strategies, review budgets to optimize ROI, collaborate with partner agencies and internal teams, stay abreast of emerging digital tools and trends, conduct research on market trends and competitors, analyse reports and web traffic data, liaise with stakeholders for campaign assets, explore business expansion into new markets, perform keyword research, measure campaign effectiveness using performance metrics, collaborate with platform managers (Meta, Google, TikTok), monitor spends across all paid channels
Seniority
Mid-level, hands-on IC
