Senior Email & Lifecycle Marketing Manager (m/w/d)
Core
Senior Email & Lifecycle Marketing Manager responsible for building and optimizing email marketing strategies, automation flows, and loyalty programs for B2C and B2B e-commerce channels.
Role type
Senior Email & Lifecycle Marketing Manager
Builds
B2C and B2B email marketing systems, automation flows, and loyalty engagement programs
Domain
E-commerce, Retail, Customer Lifecycle Marketing
Deliverable
product features
Required skills
Email marketing strategy, CRM management, Automation flow design, A/B testing, Data analysis, Segmentation, Personalization, Loyalty program integration, Content strategy
Preferred skills
Experience with large contact volumes (200k+)
Technologies
Omnisend, Klaviyo
Responsibilities
Develop and implement email and CRM marketing strategies for B2C and B2B, Plan and build complete B2B email infrastructure, Optimize existing B2C flows, Integrate loyalty programs into lifecycle marketing, Design A/B testing frameworks, Execute segmented and personalized campaigns
Seniority
Senior, hands-on IC
