Channel Marketing Manager DACH
Core
Drive long-term, mutually-successful marketing plans for Ring and Blink retail partners in the DACH region, managing the full lifecycle from strategy to execution and evaluation.
Role type
Channel Marketing Manager
Builds
Strategic channel marketing programs and joint business plans for retail partners
Domain
Retail marketing, Home Security (Ring/Blink)
Deliverable
product features
Required skills
Retail marketing strategy, Trade marketing execution, Strategic account planning, Joint business plan development, Budget management, Agency management, Data analysis for program effectiveness, GTM execution, Partner relationship management
Preferred skills
Experience in multinational organizations, Experience managing external partners
Technologies
None stated
Responsibilities
Execute trade/channel marketing programs from ideation to delivery, Own the retail experience from product and brand perspectives, Develop rolling annual and quarterly joint business plans with key retail partners, Manage external agencies including field team operations, Evaluate effectiveness and profitability of programs, Support GTM product initiatives through retail execution, Organize participation in key retailer events
Seniority
Mid-level, hands-on IC