Digital Marketing Manager
Core
Lead digital marketing initiatives to attract financial advisors and support existing clients through B2B marketing strategies.
Role type
Digital Marketing Manager
Builds
B2B marketing campaigns, social media strategies, and email journeys for wealth management advisors.
Domain
Financial services / Wealth management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital marketing strategy, social media management, Salesforce Marketing Cloud, email marketing automation, digital analytics, project management
Preferred skills
AI integration, Canadian financial regulations knowledge, design tools (InDesign, Illustrator, Canva), content marketing
Technologies
Salesforce Marketing Cloud, Google Analytics, LinkedIn, Facebook, Twitter/X, Instagram
Responsibilities
Develop and optimize digital marketing strategies; Lead social media strategy and content planning; Manage marketing technology stack; Draft and analyze email campaigns; Collaborate with CIO, recruiting, and compliance teams; Monitor and report on campaign performance
Seniority
Mid-level, hands-on IC
