Senior Tracking & Analytics Specialist
Core
Creating and maintaining the foundation for business tracking and reporting, translating commercial KPIs into actionable tracking specifications across web, app, CRM, and paid channels.
Role type
Senior Tracking & Analytics Specialist
Builds
Digital ecosystem tracking infrastructure for multi-channel B2B and B2C campaigns
Domain
Digital marketing analytics and data layer implementation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Analytics (GA4), Google Tag Manager, data layer specification, tracking implementation validation, data accuracy assessment, GA4 reporting
Technologies
Google Analytics, Google Tag Manager
Responsibilities
Strategize analytics and insights setups, implement Tag Management setups, specify data layer requirements, collaborate with technical stakeholders on tracking implementation, deliver recommendations to optimize tracking, establish data validation processes, train marketing team on GA4 reports
Seniority
Senior, hands-on IC
