Senior Associate, Performance Marketing
Core
Drive performance marketing strategy and execution for Shopline SG, focusing on traffic generation, ROI optimization, and lowering customer acquisition costs.
Role type
Senior Associate, Performance Marketing
Builds
Paid campaigns, traffic generation, and conversion funnel optimization for an e-commerce platform
Domain
E-commerce / SaaS
Required skills
Performance marketing strategy, paid campaign execution, ROI/ROAS analysis, audience targeting, remarketing, funnel building, data analysis, SQL/JS/Python, Pixel/GTM tracking, attribution models, MMPs
Preferred skills
Agency background, stakeholder management, technical setup, emerging digital tools knowledge
Responsibilities
Develop and execute paid campaigns, measure campaign performance against KPIs, collaborate with internal teams to optimize user experience, analyze customer behavior to increase revenue, work with agencies to optimize results, develop test and learn initiatives for Paid Social, prepare tracking reports
Seniority
Mid-Senior, hands-on IC