DTC Growth Strategist
Core
A DTC Growth Strategist drives profitable growth for clients by translating financial data into marketing maneuvers, managing forecasts, and optimizing paid media campaigns.
Role type
Senior Growth Strategist (Media Buying & Financial Modeling)
Builds
Growth forecasts, optimized media campaigns, and client financial models
Domain
Direct-to-Consumer (DTC) eCommerce and Paid Media
Required skills
eCommerce growth marketing, paid media management (Meta, Google, YouTube), financial modeling, contribution margin analysis, incrementality testing, forecasting, client communication
Preferred skills
TikTok, Pinterest, Snapchat ad management, iROAS modeling, creative diversification
Technologies
Statlas, Meta Ads Manager, Google Ads, YouTube, TikTok, Pinterest, Snapchat
Responsibilities
Build and maintain growth forecasts in Statlas; manage and optimize campaigns across Meta, Google, YouTube; design and interpret incrementality tests; serve as primary growth partner for clients; communicate forecasts and results with clarity.
Seniority
Senior, hands-on IC