Marketing Manager
Core
Building and developing the marketing function for an industrial concrete plant manufacturer, focusing on strategic positioning and international brand growth.
Role type
Marketing Manager (B2B)
Builds
International brand presence and structured marketing activities for modular concrete plant products
Domain
Industrial manufacturing (concrete plants) + B2B marketing
Deliverable
product features | dashboards & analysis
Required skills
Strategic brand positioning, B2B marketing planning, digital channel strategy, product communication materials, sales enablement, international event coordination
Preferred skills
Industrial sector experience, English (native preferred), travel readiness
Technologies
Social media channels, digital website platforms
Responsibilities
Define strategic brand positioning, develop international marketing plans, reorganize digital presence, structure communication materials, support sales team with presentation tools, coordinate international trade fairs
Seniority
Mid-level, hands-on IC
