Director of Performance Marketing
Core
Architecting a high-velocity acquisition engine to scale a flagship spiritual wellness marketplace brand (Keen) across web and mobile platforms.
Role type
Director of Performance Marketing (Player/Coach)
Builds
Keen's growth engine connecting users with spiritual advisors
Domain
Spiritual wellness marketplace / B2C mobile and web
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Performance marketing strategy, Google Ads (SEM), Paid Social (Meta/TikTok), Mobile Measurement Partners (MMPs), A/B testing, Unit economics analysis, Cross-platform attribution, AI tool utilization
Preferred skills
Experience in high-volume B2C marketplaces, Managing $1M+ monthly ad spend, Data-driven decision making
Technologies
Google Ads, Meta Ads, TikTok Ads, AppsFlyer, Adjust
Responsibilities
Own end-to-end strategy and execution for multi-million dollar monthly budget, Optimize user journey across web and mobile app, Audit account structures and launch high-stakes campaigns, Improve CAC and LTV/CAC ratios, Partner with Finance and Product teams on unit economics
Seniority
Director, strategic leadership with hands-on execution
