Events Marketing Manager
Core
Manage the full lifecycle of corporate events, industry tradeshows, regional field programs, executive dinners, roadshows, and webinars to drive pipeline opportunities and brand visibility.
Role type
mid-level events marketing manager
Builds
corporate events, industry tradeshows, regional field programs, executive dinners, roadshows, and webinars
Domain
B2B SaaS / technology
Required skills
event lifecycle management, onsite & production logistics, internal company event planning, documentation & event briefs, sales & SDR partnership, sales enablement & staff briefing, webinar & virtual event production, lead capture & data hygiene, post-event sales follow-up coordination, budget & vendor tracking, performance reporting & ROI analysis, brand & attendee experience design
Preferred skills
Salesforce proficiency, marketing automation platforms (Marketo, HubSpot, Pardot), event/webinar platforms (Zoom, ON24, Bizzabo, Cvent), project management certifications
Technologies
Salesforce, Marketo, HubSpot, Pardot, Zoom, ON24, Bizzabo, Cvent
Responsibilities
Manage end-to-end event lifecycle from planning to wrap-up; Oversee onsite & production logistics including venue sourcing and vendor coordination; Assist in production of internal corporate events; Create and maintain project trackers and event briefs; Collaborate with Sales and SDR teams on target-account lists and VIP meeting booking; Develop briefing packets and staffing guidelines for executive engagements; Lead webinar operations including platform configuration and live stream moderation; Partner with Marketing Operations for lead capture and CRM tagging; Coordinate post-event sales follow-up strategies; Track event budgets and monitor vendor deliverables; Measure and report on key event metrics and ROI; Partner with Creative teams to produce branded collateral and booth designs
Seniority
Mid-level, hands-on IC
