Assistant Manager/Manager, Brand & Content, Singapore Global Network
Core
Develop and execute brand and content marketing initiatives to promote Singapore Global Network (SGN) as an international networking community and enhance Singapore's global appeal.
Role type
Brand & Content Manager
Builds
SGN brand experience, digital channel following, and global perception of Singapore as a destination for talent.
Domain
International community building, destination marketing, brand strategy
Deliverable
product features
Required skills
Brand strategy, content strategy, campaign management, storytelling, cross-channel marketing, agency management, audience segmentation
Preferred skills
Video content production, event coverage, partnership development
Technologies
Digital channels, social media platforms, content management systems
Responsibilities
Drive ideation and execution of brand initiatives and marketing campaigns; Serve as custodian of the SGN brand and review brand toolkit effectiveness; Shape content strategy and create engaging content across formats; Collaborate with agencies and partners to develop content initiatives and partnerships.