Senior Meta Ads Specialist
Core
Manage and optimize paid advertising campaigns on Facebook and Instagram to generate leads, increase conversions, and drive revenue for international businesses.
Role type
Senior Meta Ads Specialist (Independent Contractor)
Builds
Lead generation and sales campaigns for SaaS, MarTech, FinTech, and EdTech clients
Domain
Digital Marketing / Performance Advertising
Required skills
Meta Ads Manager, Facebook Pixel, Google Analytics, CRM systems, A/B testing, audience targeting, retargeting, conversion tracking, ad creative development, copywriting, budget management
Preferred skills
Remote collaboration with global teams, eCommerce campaign experience
Technologies
Meta Ads Manager, Facebook Pixel, Google Analytics, CRM systems
Responsibilities
Plan, launch, and manage Meta Ads campaigns for lead generation and sales; Conduct audience research and targeting to identify high-converting segments; Create and test ad creatives, copy, and landing page variations; Monitor campaign performance and optimize based on ROAS, CTR, CPC, and conversion metrics; Implement A/B testing strategies for ad creatives, audiences, and placements; Manage advertising budgets and scale campaigns while maintaining profitability; Use analytics tools to track campaign performance; Prepare performance reports and provide insights to improve marketing outcomes
Seniority
Senior, hands-on IC