Digital Marketing Manager Southern Europe - CDI H/F
Core
Accelerate digital transformation for URW in Southern Europe by harmonizing digital platforms, managing acquisition campaigns, and driving CRM adoption across France and Spain.
Role type
Digital Marketing Manager
Builds
Digital platforms, acquisition campaigns, CRM programs
Domain
Retail / E-commerce
Deliverable
product features
Required skills
Digital strategy, UX/UI optimization, SEO, Google Ads, Social Ads, Programmatic advertising, CRM management, Marketing automation, Budget management, Cross-functional coordination
Preferred skills
Local market adaptation, Agency management, Data-driven decision making
Technologies
Google Ads, Social Ads, Programmatic (Display, YT, VOL), CRM tools, Marketing automation platforms
Responsibilities
Harmonize website and app pages for consistency between group guidelines and local market needs; Define and pilot digital acquisition campaigns including SEO, paid search, and social media; Manage acquisition budgets and optimize ROI with media agencies; Oversee CRM deployment and ensure adoption across retail centers; Coordinate the rollout of group digital initiatives and guidelines to local teams.