Performance Marketing Specialist
Core
Maintain and grow performance marketing channels to increase brand awareness, drive qualified traffic, and maximize online revenue for a retail brand.
Role type
Performance Marketing Specialist
Builds
Google Ads campaigns, affiliate media plans, and programmatic placements (Display, Native, CTV)
Domain
Retail / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, affiliate strategy, programmatic campaign execution, digital budgeting, HTML/CSS/JavaScript familiarity, CRM data integration, ROI/KPI analysis
Preferred skills
Experience with Google Merchant Centre, Google Tag Manager, attribution models, consumer behavior analysis
Technologies
Google Ads Manager, GA4, Google Merchant Centre, Google Tag Manager, Programmatic Ad Platforms
Responsibilities
Develop comprehensive digital marketing plans across Google Ads, affiliate, and programmatic channels; manage and optimize product feeds; execute and measure digital campaigns against ROI goals; collaborate with ecommerce teams to optimize online conversion; engage external agencies to meet digital objectives
Seniority
Mid-Senior (5+ years experience)