Founding Marketing Lead
Core
Building and scaling the marketing function from the ground up for a B2B technology company manufacturing industrial 3D printers.
Role type
Founding Marketing Lead (IC building a function)
Builds
Scalable organic and paid lead generation channels, marketing operations infrastructure, and sales enablement materials.
Domain
B2B Technology / Advanced Manufacturing (Industrial 3D Printing)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, funnel management, CRM and marketing automation, sales alignment, data analytics
Preferred skills
Building marketing functions at early stages, technology sector background, multi-market experience
Technologies
CRM, marketing automation tools, paid media platforms, email marketing systems
Responsibilities
Define marketing strategy and positioning, build lead generation channels, manage marketing tools and analytics, develop sales enablement materials, report on KPIs to leadership
Seniority
Founding, hands-on IC
