Head of Marketing 82418
Core
Define and execute overall marketing strategy to drive installs, organic growth, brand health, activation, and retention for mobile and digital products.
Role type
Head of Marketing (Growth & Brand)
Builds
Go-to-market plans, user adoption strategies, and performance marketing campaigns for new product verticals.
Domain
IT / Software & Digital Services
Deliverable
product features
Required skills
Performance marketing, SEO, ASO, growth experimentation, brand management, PR, media relations, budget management, team leadership
Preferred skills
Global audience navigation, cultural nuance
Technologies
Google Ads, Apple Search Ads, Meta, TikTok
Responsibilities
Define and execute overall marketing strategy; Partner with Product, Content, BD, and Engineering for go-to-market plans; Lead go-to-market for new product verticals; Execute Ramadan campaigns and evergreen engagement strategies; Manage performance marketing budgets and optimize CPI/ROAS; Lead SEO-first content and ASO initiatives; Own global brand positioning and governance; Oversee content marketing and social media; Lead, mentor, and scale the marketing team.
Seniority
Senior, hands-on IC with leadership
