Marketing Manager (Loyalty Marketing)
Core
Manage full-scale rewards programmes focusing on membership acquisition, engagement, retention, and spend conversion across mall locations.
Role type
Marketing Manager (Loyalty Marketing)
Builds
Loyalty programmes, member engagement campaigns, and integrated marketing initiatives.
Domain
Retail / Mall operations / Loyalty management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Loyalty programme management, acquisition and retention strategy, integrated marketing, partnership management, data analysis, budget management, statistical modeling, vendor coordination, business review preparation, market trend analysis.
Preferred skills
Data analysis, deep learning.
Responsibilities
Develop acquisition and retention strategies, design end-to-end marketing campaigns, secure affiliate partnerships, build statistical models from structured data, prepare monthly business reviews and dashboards, manage the full loyalty budget, coordinate with loyalty platform vendors.
Seniority
Mid-level, hands-on manager
