Marketing & Brand Specialist - México
Core
Design and execute the integral positioning, growth, and adoption strategy for Bonda's benefits platform in the Mexican market, with a strong focus on field marketing, B2B events, strategic alliances, PR, and commercial activation.
Role type
Marketing & Brand Leader (Mexico)
Builds
Bonda's benefits platform (flexible benefits, points, gift cards, B2B marketplace) and brand presence in Mexico
Domain
HR Tech / Benefits Platform / Mexican Market
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing planning, B2B event management, strategic alliance negotiation, public relations, content strategy, project management, cross-functional leadership, budget management, Go-to-market strategy, stakeholder management
Preferred skills
Field marketing, brand storytelling, partnership development, sales enablement, content marketing, virtual team coordination
Technologies
LinkedIn, email marketing tools, event management platforms
Responsibilities
Lead brand positioning strategy and ensure message consistency across channels; Design and execute B2B events and field marketing initiatives; Identify and manage strategic alliances with brands and media; Develop sales enablement materials and GTM strategies; Lead B2B content and PR strategies; Manage multiple projects, agencies, and vendors simultaneously.
Seniority
Senior, hands-on IC with leadership responsibilities