Marketing Manager, Client GTM
Core
Developing practical campaign resources, coordinating client marketing events, and leading customer-focused campaigns for B2B banking and fintech clients.
Role type
Marketing Manager, Client GTM
Builds
Client-funded issuer campaigns, campaign playbooks, and strategic marketing partner relationships
Domain
Payments / Fintech / B2B Banking
Deliverable
product features
Required skills
complex campaign delivery, event execution, customer-focused strategies, campaign reporting, vendor management, automated creative deployment
Preferred skills
proactive leadership, ownership, confidence, pace
Technologies
automated deployment platforms, tracking systems
Responsibilities
Create and grow a best practice playbook with campaign case studies; Plan and coordinate high-impact client experiences; Design, plan, lead and execute Client-Funded issuer campaigns; Establish and maintain campaign reporting and insights; Establish and maintain strategic marketing partner relationships; Assess and recommend client campaign platforms or automated deployment options
