B2O Marketing Manager
Core
Support the development and delivery of the country marketing strategy for English and Exams (E&E) across KSA and UAE, ensuring alignment with the British Council's global marketing strategy and brand.
Role type
Senior B2O Marketing Manager
Builds
Integrated B2O 360° campaigns and partnership marketing
Domain
Education, Exams, Cultural Exchange
Deliverable
product features
Required skills
B2O go-to-market planning, integrated campaign management, market intelligence analysis, budget management, stakeholder engagement, supplier relationship management
Preferred skills
Global organization experience, education or exams sector experience
Technologies
AI tools, social listening platforms, analytics tools
Responsibilities
Deliver integrated B2O 360° campaigns and partnership marketing; Adapt messaging and creative assets for different audiences, channels, and local markets; Monitor B2O KPIs, brand compliance, and implementation of global marketing processes; Use analytics and social listening to optimise campaigns and enhance customer engagement; Support budget management for E&E B2O marketing plans; Build effective relationships with internal marketing teams and key stakeholders.
