Head of Analytics & Business Insights
Core
Lead global digital marketing analytics strategy, orchestrate data-driven transformation, and coordinate a global team of 7 digital analysts.
Role type
Senior IC Head of Analytics & Business Insights (Digital Marketing)
Builds
Interactive dashboards, training programs, and global measurement frameworks for digital channels.
Domain
Semiconductors / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Digital Analytics Governance, Competitive Intelligence, Data Visualization, B2B Marketing Ecosystem, Data Strategy & Governance, Project & Program Management, People Management, Stakeholder & Change Management
Preferred skills
MBA or advanced master's in Marketing Analytics/AI, background in semiconductor sector, experience with AI use cases (Conversational Analytics, agentic systems)
Technologies
Adobe Analytics, Google Analytics, Power BI, Tableau
Responsibilities
Define and supervise the digital marketing analytics roadmap; Collaborate with executive team to guide marketing and customer experience decisions; Orchestrate global framework for digital performance measurement; Promote systematic adoption of PDCA methodologies; Validate excellence standards for analytics methodologies and data quality; Guide and motivate a global team of 7 digital analysts; Manage annual budget and drive strategic AI use cases.
Seniority
Senior, hands-on IC with leadership responsibilities
