Chief Marketing Officer (CMO)
Core
Lead all marketing operations, define strategy, and drive vision for a B2B platform connecting companies with remote talent.
Role type
B2B Chief Marketing Officer (CMO)
Builds
Marketing department, go-to-market strategies, content strategy, and promotional campaigns for a remote talent platform.
Domain
B2B SaaS / Remote Work Platform
Deliverable
product features
Required skills
B2B marketing strategy, team leadership, market research, budget management, lead generation, cross-functional collaboration, PR and digital campaign execution, content strategy, partnership cultivation.
Preferred skills
Master's degree in Marketing or Business Administration.
Technologies
Digital and traditional marketing channels.
Responsibilities
Develop and execute comprehensive marketing strategies; establish and manage the marketing department structure; create and coordinate promotional campaigns and PR initiatives; conduct market research to guide strategic decisions; measure, analyze, and report on campaign performance and ROI; implement lead generation and customer acquisition strategies; recruit, train, and mentor a high-performing marketing team; lead go-to-market strategies for new services; cultivate strategic partnerships.
Seniority
Executive, strategy & mentorship
