America's Marketing Manager
Core
Execute integrated, multi-channel marketing campaigns and field marketing events to support demand generation and commercial outcomes for Vialto's global portfolio in the Americas.
Role type
Manager, B2B Marketing (Americas)
Builds
Regional activation plans, event programs, and campaign journeys connecting content, alliances, and sales follow-up.
Domain
Professional services / Immigration, tax, and rewards advisory
Deliverable
product features
Required skills
Integrated campaign execution, demand generation, field marketing planning, CRM and marketing automation management, audience segmentation, data-driven performance analysis, stakeholder management, AI application for campaign optimization
Preferred skills
Experience in professional services or complex organizations, matrixed environment navigation
Technologies
CRM platforms, marketing automation tools, AI tools
Responsibilities
Execute multi-channel campaigns aligned to global strategy; translate global architecture into local activation plans; plan and execute virtual and in-person events; manage campaign tracking, reporting, and optimization; partner with regional business and growth teams to align marketing with pipeline objectives.
Seniority
Manager, hands-on IC