Event Marketing Specialist
Core
Operational lead for congresses, tradeshows, and sales meetings, ensuring high-quality event delivery, logistics, and compliance.
Role type
Senior IC event marketing specialist
Builds
High-quality, compliant event experiences for sales and marketing teams
Domain
Healthcare / Medical Technology
Required skills
Event logistics, Tradeshow operations, Vendor management, Project management, Budget management, Compliance execution, Hotel operations, Risk mitigation
Preferred skills
Healthcare professional-facing events, Sunshine Act/Open Payments knowledge, AdvaMed Code knowledge
Technologies
Lead capture technology, On-site retrieval systems
Responsibilities
Lead operational planning and execution for national and global tradeshows, medical congresses and key sales meetings; Manage booth logistics, exhibit assets, shipping, freight, installation and dismantling, labor, show services, audiovisual coordination and on-site operations; Manage end-to-end event logistics, including housing, reporting, vendor coordination, room setup, contracting, site inspections, transportation, banquets, charity events and off-site activities; Coordinate with cross-functional teams and external vendors to ensure event plans, timelines and requirements are executed accurately and on schedule; Direct operational vendor relationships, including asset management, exhibit houses, audiovisual providers, freight partners, show services and on-site labor providers, and monitor performance against service-level expectations; Manage event budgets, forecasting, purchase orders, spend tracking, invoice processing and financial reconciliation; Ensure executional compliance with health care industry regulations, internal health care professional engagement policies, congress requirements and company processes; Execute approved lead capture processes, oversee on-site lead retrieval technology, troubleshoot operational issues and ensure accurate data handoff to activation and marketing teams; Provide operational reporting, including budget status, attendance and support metrics, logistics performance, vendor scorecards, risks and post-event operational debriefs; Identify operational risks and implement mitigation plans to support high-quality delivery of high-visibility and executive-level events; Travel domestically and, as needed, internationally to support on-site event execution and operational excellence.
