Product Manager , CRM Lifecycle Communications & Automation
Core
Own the day-to-day delivery, reliability, and optimization of CRM journeys (triggered communications, vehicle order status, eCommerce) to keep customers informed and engaged throughout their relationship with Ford.
Role type
Mid-level Product Manager (CRM Lifecycle & Automation)
Builds
Email, in-app messaging, and SMS journeys for vehicle customers and dealership stakeholders
Domain
Automotive / Customer Relationship Management
Required skills
CRM Journey design, backlog management, user story definition, cross-functional coordination, analytical thinking, operational execution
Preferred skills
Salesforce Marketing Cloud, AI-powered journey activations, scalable quality-control practices
Technologies
Salesforce Marketing Cloud, email, in-app messaging, SMS
Responsibilities
Manage day-to-day delivery of subscription transactional and eCommerce-triggered journeys; Define and maintain communication rules (eligibility, triggers, timing, exclusions); Coordinate delivery across business, marketing, data, and engineering teams; Translate business needs into user stories and acceptance criteria; Provide operational backup for AI-powered journey activations
Seniority
Mid-level, hands-on IC