Off-Road Driving Experiences Manager
Core
Lead the development, execution, and expansion of Ford's global Off-Road Driving Experiences, including Bronco Off-Roadeo and Raptor programs.
Role type
Manager of experiential programs and customer engagement
Builds
Off-road driving events, training curricula, and brand advocacy pipelines
Domain
Automotive / Motorsports / Experiential Marketing
Deliverable
product features
Required skills
Strategic planning, team leadership, vendor/partner management, curriculum development, operational logistics, budget forecasting, data analytics, cross-functional collaboration, market coordination
Preferred skills
MBA, scaling experiential programs, motorsports industry experience
Technologies
CRM systems, digital registration platforms
Responsibilities
Lead strategic planning and execution of off-road programs; manage and develop a team of direct reports; oversee key partner and vendor relationships; guide creation of off-road curricula; direct operational processes and on-site execution; lead global market coordination; partner with Engineering, Marketing, and Dealer Relations; develop and manage program budgets; track program metrics and customer feedback; optimize customer journey from registration to event.
Seniority
Manager, hands-on leadership
