Deputy Manager- Adobe Analytics
Core
Design, implement, and manage digital tracking capabilities across web and mobile platforms using Adobe Analytics to translate business requirements into structured analytics solutions and generate actionable insights.
Role type
Digital Analytics Specialist
Builds
Dashboards, calculated metrics, audience segments, and data-driven decision-making models
Domain
Digital analytics, E-commerce, Telco
Deliverable
dashboards & analysis
Required skills
Adobe Analytics (Analysis Workspace), JavaScript, HTML, CSS, REGEX, Excel, Data Layer specification, Adobe Launch, Adobe Target, Adobe Web SDK, GDPR/CCPA compliance
Preferred skills
Tableau or Power BI, Python or R, Customer Journey Analytics, Adobe Certified Expert, E-commerce experience, AWS/GCP, Agile practices
Technologies
Adobe Analytics, Adobe Launch, Adobe Target, Adobe Web SDK, OneTrust, Tableau, Power BI, Python, R, AWS, GCP
Responsibilities
Build and maintain comprehensive dashboards in Adobe Analysis Workspace; Create calculated metrics and audience segments; Conduct detailed analysis of user journeys; Partner with marketing, UX, and product teams; Support A/B and multivariate experiments; Define and manage data layer specifications; Configure Adobe Analytics variables; Conduct regular audits and QA checks; Work with consent management tools; Automate reporting processes.
Seniority
Mid-level (3–5+ years experience)