Family Segment Manager
Core
Senior leadership role owning and developing Vodafone's Family (Household) segment as a core pillar of commercial strategy, leading end-to-end management of converged propositions across postpay, fixed, TV, and value-added services.
Role type
Senior leadership segment manager (telecom)
Builds
Converged and bundled offers combining postpay, fixed, TV, and value-added services for household customers
Domain
Telecommunications / Consumer Services
Deliverable
product features
Required skills
P&L ownership, segment strategy, go-to-market strategy, commercial offer design, pricing and bundling, customer lifetime value optimization, cross-functional leadership, data-driven analysis
Preferred skills
Experience with telco products (postpay, fixed, TV), managing complex multi-product propositions, translating strategy to execution across multiple channels
Responsibilities
Define and lead the Family segment strategy, own the full P&L of the Family segment, lead go-to-market strategy for all Family propositions, design and evolve converged offers, drive customer lifetime value and retention through loyalty and upsell initiatives
Seniority
Senior, hands-on leadership