Performance Marketing Specialist
Core
Delivering results through paid social media campaigns to scale health and fitness coaches' businesses.
Role type
Performance Marketing Specialist (Paid Social)
Builds
Paid social ad campaigns for health coaches
Domain
Health technology / Digital Marketing
Deliverable
product features
Required skills
Paid social media campaign planning and execution, Meta platform expertise, Creative concept development, Performance data analysis, Budget management, Client communication
Preferred skills
Email marketing, Google Ads, Digital funnel optimization
Technologies
Facebook Business Manager, Meta platforms
Responsibilities
Set up, monitor, and optimize paid social media campaigns across multiple platforms; Analyze performance data daily and conduct weekly deep dives; Communicate results and strategies to clients and stakeholders; Collaborate with Key Account Managers and coaches on creative strategies; Manage budgets to drive growth and efficiency.
Seniority
Mid-level, hands-on IC