VP, Business Lead
Core
Leader of day-to-day business operations and portfolio management for a $10M-$15M revenue segment, executing C-suite vision across client teams.
Role type
VP, Business Lead (Agency)
Builds
Integrated marketing campaigns and business growth strategies for client brands
Domain
Digital marketing, media buying, and brand management
Required skills
Business strategy, client relationship management, financial acumen, paid media campaign management, production leadership, team coaching, presentation skills, budget management
Preferred skills
Experience with Nielsen/Comscore/MMM tools, leading new business pitches, managing integrated campaigns with agency partners
Technologies
Nielsen, Comscore, MMM, VaynerMedia products (SOC, VVM, VaynerAOR)
Responsibilities
Develop strong relationships with senior client executives to align vision and objectives; implement strategies to grow client brands and businesses; drive incremental revenue growth and profit; manage top and bottom line budgets; track business health and operational efficiency; guide teams on strategic projects like annual planning.
Seniority
VP, strategic leadership & execution