Performance Marketing Manager
Core
Managing and executing performance marketing campaigns focused on new user acquisition for a ride-hailing company using digital marketing platforms.
Role type
Performance Marketing Manager
Builds
New user acquisition and customer growth for a ride-hailing app
Domain
Ride-hailing / App Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Performance Marketing Campaigns, App Marketing, ROI Optimization, User Acquisition, Paid Media Strategy, Cross functional collaboration, User Engagement
Preferred skills
Experience in scalable app-based startup companies, Immediate joiner availability
Technologies
Digital marketing platforms
Responsibilities
Plan and execute performance marketing strategies across multiple touchpoints, Improve media and product performance funnels, Optimize all channels to deliver the BEST ROI while ensuring targets are met, Analyze campaign data and consumer behaviour and implement learnings, Develop and execute new and innovative consumer acquisition strategies, Continuously experiment and run A/B tests on campaigns, messaging, and targeting
Seniority
Manager, hands-on IC
