Demand Generation Manager
Core
Own the marketing-sourced pipeline number across ICPs (aged care, NDIS, education) by building an integrated demand engine around events, webinars, partners, and organic channels.
Role type
Demand Generation Manager (B2B SaaS)
Builds
Integrated demand engine, event journeys, partner co-marketing motions, organic content campaigns
Domain
HR SaaS for aged care, NDIS, and non-government schools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS demand generation, event strategy, partnership development, SEO, email/life-cycle marketing, paid media management, marketing automation, funnel attribution, reporting
Preferred skills
Low-budget/vertical SaaS experience, high-converting copywriting
Technologies
HubSpot, Marketo
Responsibilities
Own quarterly pipeline targets and integrated campaign calendar; Design pre/post event journeys including audience capture and sales hand-off; Manage paid budget for re-targeting and ABM-lite; Build organic engine (SEO, website conversion, email); Develop co-marketing motions with partners; Own marketing reporting (attribution, CAC, event ROI)
Seniority
Mid-Senior, hands-on IC
