Associate Brand Manager, EasyCook LPG
Core
Own brand and performance marketing for EasyCook, a pay-as-you-go LPG cooking gas product, to grow customer usage and loyalty across the hub network in Kenya.
Role type
Associate Brand Manager
Builds
Marketing plans, customer loyalty programs, field incentive schemes, and brand activations for a mass-market consumer product.
Domain
Energy (LPG) / Consumer Goods / Emerging Markets
Deliverable
product features
Required skills
Customer segmentation strategy, data-driven decision making, loyalty program design, field program management, agency/vendor management, ROI analysis, commercial marketing planning
Preferred skills
Experience in FMCG, telecom, or financial services, experience with agent networks or last-mile distribution, ARPU metric analysis
Technologies
None stated
Responsibilities
Develop customer segmentation and tailored marketing plans, deliver marketing plans to drive engagement, manage customer loyalty and retention programs, support new hub launches with branding and activation, develop initiatives for institutional customers, manage field incentive programs, brief and manage external agencies, report on marketing performance
Seniority
Mid-level, hands-on IC
