Marketing Leader
Core
Own the end-to-end marketing function to drive student acquisition, retention, and growth for a travel education business.
Role type
Marketing Brand Leader (Management)
Builds
Student pipeline and brand presence for a travel education academy
Domain
Education / Travel & Tourism
Deliverable
product features
Required skills
Integrated brand strategy, multi-channel campaign execution, paid media management, social media marketing, digital performance reporting, organic content marketing, CRM and email marketing, SEM/SEO/AEO, AI for marketing optimization, commercial acumen
Preferred skills
Stakeholder management, autonomous work in collaborative environments
Technologies
CRM platforms, social media platforms, search and social advertising platforms, website/content management systems
Responsibilities
Design and execute integrated brand marketing strategy, lead marketing team members, manage paid and organic marketing channels, create and optimize performance campaigns, oversee website content and organic growth, track and report on campaign metrics and ROI, support prospective and current students with marketing enquiries
Seniority
Manager, hands-on leadership
