Marketing Manager
Core
Develop and execute integrated offline and online marketing strategies for the brand and product marketing to drive sales and lead generation.
Role type
Senior Marketing Manager (Digital & E-commerce)
Builds
Digital media campaigns, content strategy for local online channels, and marketing automation nurturing processes.
Domain
E-commerce / Omnichannel Retail / Cross-border Commerce
Deliverable
Product features (marketing campaigns & content)
Required skills
Digital marketing strategy, paid media management, social media marketing, email marketing automation, data-driven decision making, budget management, affiliate/partner sourcing
Preferred skills
Understanding of UK digital marketing trends, proficiency with Facebook Business Manager and Google tools
Technologies
Facebook Business Manager, Google tools
Responsibilities
Develop and iterate marketing strategy, oversee digital media campaigns, support sales and lead generation, manage content strategy for online channels, optimize marketing automation, monitor campaign performance, manage marketing budgets
Seniority
Senior, hands-on IC