Gerente Trade Marketing - Canal Alimentar
Core
Develop and implement trade marketing strategies for the Junior channel (supermarkets) to maximize brand performance at the Point of Sale (PDV) and increase product demand.
Role type
Trade Marketing Manager (Junior Channel)
Builds
Promotional campaigns, visibility actions, and distribution plans for consumer health brands in retail stores.
Domain
Consumer Health / Retail Trade Marketing
Deliverable
product features
Required skills
Market analysis, consumer behavior analysis, Joint Business Planning (JBP), promotional calendar management, distribution planning, sell-out planning, 4Ps strategy, stakeholder management.
Preferred skills
Indirect channel experience, Scanntech tool knowledge, Power BI, Office Suite.
Technologies
Scanntech, Power BI, Office Suite
Responsibilities
Lead the trade channel team in developing JBP with Market Activation Plans; drive tracking of JBP and customization of trade stories for clients; manage promotional calendars and visibility actions; lead distribution planning to achieve targets; align trade, shopper, and general category teams on PDV materials; lead quarterly sell-out plans and tracking.
Seniority
Manager, hands-on IC