Media Manager
Core
Develop integrated digital media plans and lead end-to-end campaign management for a portfolio of consumer healthcare brands to drive ROAS and revenue growth.
Role type
Senior Digital Media Manager (Performance Marketing & Strategy)
Builds
Digital media campaigns across Search, Social, Video, Programmatic, Commerce Media, and Retail Media for consumer healthcare brands.
Domain
Consumer Healthcare / Digital Performance Marketing
Required skills
Digital media planning, performance marketing, campaign optimization, bidding strategy, audience strategy, funnel management, data visualization, agency management, test-and-learn programs
Preferred skills
MBA, MMM/MTA/incrementality testing knowledge, First-Party Data strategy, AI-enabled media optimization, Dynamic Creative Optimization
Technologies
Google Ads, Meta Ads Manager, DV360, Programmatic Buying, Commerce Media, Retail Media Networks, Google Analytics
Responsibilities
Develop integrated digital media plans aligned with business objectives, lead end-to-end campaign management across multiple channels, create performance dashboards and translate data into actionable recommendations, manage relationships with media agencies and platform partners, identify optimization opportunities and implement corrective actions
Seniority
Senior, hands-on IC