Trade Marketing Manager
Core
Lead Trade Marketing agenda in Argentina, driving connection between category strategy, customer priorities, shopper insights, and flawless execution to transform strategies into winning customer and shopper plans.
Role type
Trade Marketing Manager (Regional Lead)
Builds
Customer and shopper activation plans, point-of-sale execution, promotional initiatives, and growth/visibility/distribution across channels.
Domain
Consumer Health / Consumer Goods
Deliverable
product features
Required skills
Strategic thinking, team leadership, analytical capabilities, budget management, cross-functional influence, data-driven decision making, point-of-sale execution knowledge
Preferred skills
Channel strategy understanding, data visualization (Power BI), sustainable growth delivery
Technologies
Power BI
Responsibilities
Lead development and execution of annual Trade Marketing strategy; Manage and develop high-performing Trade Marketing team; Partner with Sales, Marketing, and Commercial Excellence teams; Drive excellence in point-of-sale execution; Own Trade Marketing investment governance and ROI analysis; Leverage market and shopper data to solve business challenges; Lead relationships with agencies and suppliers.
Seniority
Mid-Senior, hands-on IC with team leadership