Senior Director, Integrated Strategy & Storytelling
Core
Strategic North Star for e.l.f. Beauty, translating complex media data into concise, high-impact go-to-market strategies and executive narratives.
Role type
Senior Director, Integrated Strategy & Storytelling
Builds
High-level strategic plans, executive slide decks, and cohesive communications for a beauty brand.
Domain
Beauty/CPG marketing, digital media, social commerce, and creator economy.
Deliverable
product features
Required skills
Strategic portfolio planning, executive storytelling, cross-channel media planning, social commerce expertise, cultural trend forecasting, advanced measurement frameworks (MMM), presentation design for C-suite.
Preferred skills
Beauty/CPG industry experience, deep familiarity with planning tools (Kantar, SimilarWeb, Pathmatics), mastery of TikTok Shop/Instagram Shopping.
Responsibilities
Lead strategic planning for the e.l.f. Beauty account; distill complex data into punchy strategic recommendations; advise C-suite on beauty/digital marketing landscapes; co-lead new business pitches; monitor internet culture and emerging trends; integrate commerce and creator strategies.
Seniority
Senior Director, strategic advisor & leadership