Group Digital Marketing Specialist
Core
Lead, design, and execute comprehensive digital marketing initiatives including strategy, content creation, SEO, and UI/UX enhancements for multiple business units.
Role type
Group Digital Marketing Specialist
Builds
Digital marketing strategies, content assets, optimized web platforms, and data-driven campaign reports
Domain
Digital Marketing, Content Strategy, SEO, UI/UX
Deliverable
product features
Required skills
Digital marketing strategy, SEO, PPC, content marketing, social media management, copywriting, graphic design, CMS management, web analytics, A/B testing
Preferred skills
HTML, CSS, JavaScript, UI/UX design principles
Technologies
Google Ads, Facebook Ads, Instagram, LinkedIn, TikTok, YouTube, Canva, Adobe Creative Suite, WordPress, Webflow, Google Analytics, Google Tag Manager, Facebook Pixel
Responsibilities
Develop and implement short, medium, and long-term digital marketing strategies; Design and create engaging static and video content for marketing campaigns; Optimize websites for search engines and user experience; Develop email marketing campaigns and manage customer segmentation; Analyse and report on marketing campaign performance using tracking tools; Collaborate with developers to implement UI/UX enhancements and manage CMS updates
Seniority
Mid-level, hands-on IC
