Senior Manager – Expert Sales and Marketing
Core
Lead insight-led Expert Marketing strategies to strengthen healthcare professional confidence and advocacy for priority healthcare brands.
Role type
Senior Manager, Expert Sales and Marketing
Builds
HCP engagement programs, field enablement, and integrated brand execution for healthcare brands
Domain
Consumer Healthcare / Pharmaceuticals
Required skills
Expert marketing strategy, HCP segmentation, program development, cross-functional partnership, field force enablement, performance analytics, KOL engagement, budget management, governance compliance
Preferred skills
Professional marketing qualification (CIM/SLIM), MBA, experience in consumer healthcare/pharma/medical devices
Technologies
CRM, market data tools
Responsibilities
Build annual operating plans and channel roadmaps; define HCP segments and engagement journeys; design and execute HCP/pharmacy programs; partner with Medical/Sales/Regulatory teams; enable field force with training and tools; define KPIs and optimize ROI; manage KOL relationships; shape innovation launch plans; own marketing budget and agency workstreams; ensure regulatory compliance and risk management
Seniority
Senior Manager, strategic planning and execution
