Pakistan OTC Brand Manager
Core
Oversee deployment of global strategies and execute marketing mix to achieve brand sales and profit objectives for OTC and Core brands.
Role type
Brand Manager
Builds
Brand strategies, market activation plans, media and digital programs
Domain
Consumer Healthcare / OTC
Deliverable
product features
Required skills
Brand strategy, P&L management, market activation planning, media and creative execution, stakeholder management, sales collaboration
Preferred skills
FMCG experience, consumer healthcare experience, Pakistan market knowledge, shopper behavior understanding
Technologies
None stated
Responsibilities
Lead annual market activation planning, manage brand P&L and budget, execute global innovation vision, deploy and localize global toolkits, manage agency and cross-functional relationships, collaborate with sales for in-store support
Seniority
Mid-level, hands-on IC