Brand Manager - Ostocalcium
Core
Deliver sustainable business growth by shaping brand strategy, identifying consumer opportunities, and leading innovation and communication plans for Ostocalcium.
Role type
Brand Manager
Builds
Consumer healthcare products (Ostocalcium) for everyday health
Domain
Consumer Healthcare / FMCG
Deliverable
product features
Required skills
Brand strategy development, Integrated marketing campaign execution, P&L and full year planning, Consumer insights analysis, Portfolio management, Cross-functional stakeholder influence, Agency management, Budget optimization, Market share growth strategies
Preferred skills
FMCG or consumer healthcare sector experience, Innovation launch track record, Team mentoring, Strategic thinking in matrix organizations
Technologies
Digital, traditional, in-store, Dcomm channels
Responsibilities
Develop and implement comprehensive marketing strategies and activations; Create and execute innovative, consumer-centric marketing campaigns across multiple channels; Drive product positioning aligned with consumer needs; Manage performance and budgeting for marketing campaigns; Influence senior cross-functional stakeholders to align priorities; Provide strategic direction to agencies and internal teams
Seniority
Mid-Senior, hands-on IC
