Digital Performance Optimization Manager
Core
Lead Haleon's digital ecosystem in Puerto Rico to drive brand growth, consumer engagement, and eCommerce execution for OTC health brands.
Role type
Digital Performance Optimization Manager (Consumer Healthcare)
Builds
Digital marketing campaigns, eCommerce growth strategies, and digital shelf optimization for brands like Sensodyne, Panadol, and Advil.
Domain
Consumer Healthcare / OTC Pharmaceuticals / Digital Marketing
Deliverable
product features | dashboards & analysis | client delivery
Required skills
digital media planning and buying, eCommerce and marketplace execution, digital shelf optimization, performance marketing, KPI definition, agency management, digital asset management, influencer strategy
Preferred skills
consumer goods/CPG experience, Google Analytics, Adobe Analytics, DAM platforms, retail media networks, Amazon/Walmart marketplace expertise, project management
Technologies
Google Analytics, Adobe Analytics, DAM platforms, retail media networks, Amazon, Walmart
Responsibilities
Develop integrated digital marketing strategies, lead media planning and optimization, support eCommerce growth strategies, oversee digital asset management, manage agency and technology partner relationships, drive influencer engagement strategies, partner with cross-functional teams to deliver business objectives
Seniority
Mid-Senior, hands-on IC with leadership responsibilities